8 Tips for Selling on Etsy Successfully in 2022
Etsy has become one of the best places to sell handmade and vintage items online, but it can also be an intimidating platform that leaves you wondering if you’re doing it right or following the rules. Don’t worry! We’ve got eight tips that will help you make the most of your shop on Etsy and boost your sales in 2022 and beyond
1) Update your shop design
Make sure that your shop has a welcoming and professional feel, one that will look good to customers and make them want to buy from you. The most important thing is to be yourself when you’re designing your shop. Try experimenting with colors that feel personal to you, or choosing a design with an inspirational quote. Don’t worry about being perfect when it comes to shopping; just have fun with it! Remember that the more time you spend on your shop’s design, the more likely it is to attract new customers!
If you plan on updating your pictures, try looking for shots that are highly appealing and showcase the best of what your products have to offer.
2) Update your shop policies
We at Ray of Sun’s Market want you to be as successful as possible. With that in mind, we offer a variety of ways to help.
Always update your shop policies! Policies about how you accept payment and shipping should always be available to customers. It might not seem like it will matter now, but come Christmas time when orders are pouring in – it can make a huge difference if they know they’ll have the item by December 24th or not. We also suggest letting customers know up front if your items have allergens, such as nuts or dairy, before placing an order!
It’s important to keep your shop looking fresh.
3) Improve Order Processing Times
Customer satisfaction is vital when selling on Etsy. Think about how much time customers are willing to wait when they order items that are typically made-to-order. It’s important to provide updates and make sure they know the status of their order–that way they don’t get antsy and cancel their purchase. Keep in mind, too, that since processing times might be longer with holiday orders, you’ll want to make sure you’re still giving updates so there aren’t any unnecessary headaches down the line.
Here are some tips for improving order processing times:
-Do your best to ship packages out within a few days of receiving an order or notification from the customer that the order is ready.
4) Provide customer service support via social media
Running an online business is always a lot of work. You are building a customer service team without any employees to make it happen. For many sellers, social media is the best way to provide customer service support and get your message out there! Here are some tips from our recent e-course.
1) Ask customers questions about the products they’ve purchased or communicated with them via direct messages to create personalized conversations about their experience buying from you and what you can do better for them next time. Remember to keep it polite – don’t be afraid to say sorry!
2) Responding politely, especially when a customer reports something that’s not quite right, is so important! The person who ordered from you is trusting you to provide a product that does what it says it will do. When people report things like items arriving damaged or missing parts, or the colors being different than shown in the listing photos, these people deserve a fast and courteous response. They deserve to know that you’re listening and taking care of their issue as quickly as possible.
3) Offer plenty of communication channels: Make sure your customers know how they can reach out if they have any questions before purchasing anything from your shop. It may seem obvious but this information doesn’t always come up during checkout processes unless someone clicks contact first on your website menu bar.
5) Add Shipping Insurance
One way to get your buyer’s hopes up is by adding shipping insurance to the item. Customers will feel like you’re taking care of them and will want to come back to your store when they need something else. They might also be more inclined to take a chance on a risky purchase because they’ll know you’re there if something goes wrong. Just make sure that this extra service isn’t too expensive for you – or at least, don’t let it cut into your profits too much. Add Shipping Insurance: One way to get your buyer’s hopes up is by adding shipping insurance to the item. Customers will feel like you’re taking care of them and will want to come back to your store when they need something else. They might also be more inclined to take a chance on a risky purchase because they’ll know you’re there if something goes wrong.
-Just make sure that this extra service isn’t too expensive for you – or at least, don’t let it cut into your profits too much.
6) Offer discounts to customers with new products
Don’t forget to offer discounts to customers with new products! As a store owner, you will have things sitting out waiting to be sold. Put these items on sale and offer your customers free shipping or other perks to incentivize them to buy. Customers are always looking for a deal, so don’t leave money on the table by not giving them one! ~~I can give you some awesome tip that helped you generate more sales.
Give coupons and sales when someone purchases two or more of your items. This also encourages repeat customers who know they’ll get discounts every time they come back. It’s a win-win situation! Offer custom orders: A lot of stores sell ready-made items but what about if your customer wants something made just for them? If you have the skills and materials, then this is something to consider. There’s an endless list of people who want custom orders like jackets tailored to their size or wallets made from their favorite material. The possibilities are endless as long as you’re willing to do the work! Connect with potential buyers on social media: It may seem like it would take up too much time but social media is such an important tool for businesses nowadays. Posting about your latest product release or offering giveaways can go a long way in building up awareness about your business.
7) Use marketing tools like MailChimp and Trello to automate tasks
One simple strategy is to use marketing tools like MailChimp and Trello to automate tasks. With MailChimp, you can create a template of content that you want your subscribers to receive. You can also have different lists depending on the status of their purchases. Trello is more like a to-do list with different boards such as marketing, admin, and customer service. It’s easy enough that anyone from the business owner or office manager can figure it out with no experience needed. If you’re using something like Facebook, Pinterest, Instagram or YouTube then don’t forget to post consistently throughout the day. If you are struggling with keeping up with social media then use an app called Hootsuite which will let you schedule posts at specific times throughout the day.
8) Use keywords well – they’re critical to search engine rankings.
If you’re reading this post, then chances are you’re looking to make your way as an entrepreneur. But a major pitfall when trying to run your own show is that it’s not just about what you do, but also how other people view you. It’s no secret that branding and public relations matter more than ever these days, but it can be hard to navigate those waters if the primary way of getting your name out there is by manually pushing products on your site. Even with better business savvy and some clear-cut online strategies (in addition to more in-person networking), sometimes it can feel like scaling yourself back becomes the best option.